![]() Once accounting for 2 percent of US internet traffic by hosting photos for sites like eBay and Myspace, Photobucket is now somewhere in the range of the 1,500th most-visited website in the US, according to Alexa rankings. The company is trying to make a comeback as more than just a site for forgotten photos, though usage has dramatically declined over the years, and it faces significantly more competition than when it first launched in 2003. “We found that people were like, ‘Where do I find that picture of myself 10 years ago? It’s probably on Photobucket,’” its CEO Ted Leonard tells me. When the 10-year challenge went viral earlier this year, everyone who wanted to brag about how hot they used to be had the same idea for where to find those nostalgic photos: legacy photo hosting site Photobucket, which saw a massive uptick in traffic that week.
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